Samsung releases WB700 ultra-compact camera with 18x zoom lens

The camera features a 24mm ultra-wide Schneider KREUZNACH lens to capture the perfect wide shot, as well as an outstanding 24X zoom function, made up of an 18X optical zoom and 1.3X Smart Zoom. The WB700 delivers sharp images with incredible detail in close up thanks to the camera’s 16 Megapixel (MP) CCD sensor. The flexibility of the WB700’s lens and zoom functions means that you can capture a broad landscape in the same 16MP detail as a bubbling brook in the distance.

Steve Mitchell, General Manager, Samsung UK Digital Imaging, said: “We understand that many of our customers come to us for the very best and most up-to-date technology available, which is why we have chosen to bring all our innovation together in the WB700 for both the advanced and novice photographer, giving a balance of professional quality imaging and the kind of usability anyone can master. On top of the core excellence of the WB700’s 16MP 24mm lens with OIS and Schneider Kreuznach super-zoom, we have added features that add surprise and delight to the photography experience, such as our new smart filters, the smart lens effect and zoom noise cancellation, adding value throughout the photography experience.”

The WB700 also includes Samsung’s latest advances in HD video technology so users can capture high quality video footage as well as still images. It also features Smart Filter 2.0 – artistic filters in modes such as ‘soft focus’, ‘half-tone dot’ and ‘cinema’ alongside traditional features such as ‘fish-eye’, ‘miniature’ and ‘sketch’, giving entertaining and professional finishes at the touch of a button.

Samsung has also introduced new innovation to remove zoom noise from video content. Unlike camcorders, because of the long zoom capabilities of cameras such as the WB700, users reported that their videos were being interrupted by the sound of the camera’s mechanical optical zoom sliding backwards and forwards. The WB700 uses an advanced noise reduction algorithm that actively cancels out the zoom noise, giving you uninterrupted clear sound to complement your clear High Definition movies.