Samsung launches ST700, PL170 and PL120 DualView cameras

The ST700 represents the ultimate in dual screen innovation from Samsung. The new camera boasts a 1.8” front LCD screen, the largest ever incorporated into this style of camera, giving even more opportunities for portrait self-shooting, which has become the hallmark of the DualView camera. The impressive front screen is complemented by a new 3.0” touch screen with Smart Access UI on the back of the camera for seamless usability and clear, crisp image display. With a 16.1 Megapixel (MP) image sensor and a 26mm 5x optical zoom lens for innovative image capturing, the ST700 is the most advanced DualView camera to date. In addition to the innovative new Easy Self Shot feature, the ST700 also includes a new Children mode allowing for the creation of own animations to keep kids happy and engaged.

For the new ST700 model, Samsung has also used its strength in the Smartphone market to develop a new Smart Access user interface (UI). The touch-based UI works in the same quick, intuitive way as many Smartphones, meaning that everyone will find the ST700 quick and easy to operate, and that even advanced functions can be simply done using a few touches of the buttons on the large, clear 3.0” wide touch LCD screen. The Smart Access UI enables users to drag, click and control ‘app-style’ icons, easily flip through photos, and control arange of the camera’s features.

The PL170 and PL120 will bring the added value of dual screen technology to all camera users, letting every photographer get out from behind the lens and start self-shooting in style. In addition to the bright 1.5” front screens, these two models also incorporate the Easy Self Shot feature from the ST700.

All three models use 26mm lenses for a wider and deeper perspective that is ideal for portraits. The ST700 and PL170 have 16.1MP sensors for some of the sharpest images available, with the PL120 at 14.2MP.

The three new models also take on a sense of fun, which is a big part of the DualView photography experience – putting artistic, professional pictures within reach of even novice users. All three models come equipped with a HD Movie recording feature, so you have the control to capture great videos alongside your still images. The Smart 2.0 filters, such as ‘soft focus’, ‘half-tone dot’ and ‘cinema’ sit alongside more common features such as ‘fish-eye’, ‘miniature’ and ‘sketch’ in the three new models, giving entertaining and professional finishes at the touch of a button.

You can also deploy the newly added Magic Frame feature to instantly create formatted postcards or posters to share with your friends and family. By simply pre-selecting the template available on the camera and then taking your picture, the photo will automatically appear on selected template for original photo display. In addition, the ST700 and PL170 feature an HDMI output feature which provides seamless connectivity to your TV, and also come in four great stylish colors. Making a poster or a fun post card of you with friends has never been easier with the Magic frame capability.

All three new models also include Samsung’s Smart Auto feature, which works for both still and video images. The system analyzes key elements of the photo like brightness, color and motion and automatically adjusts the camera’s settings to get the perfect shot. Smart Auto includes 16 different modes for images and four for video. Users also have the option of controlling advanced features by selecting manual control.