Samsung launches Corby, first full-touch mobile designed for youth market

The Samsung Corby, available across Europe later this month, is a full-touch handset that places users at the center of the social media revolution with a wide range of social networks support, such as Facebook, Twitter and MySpace. The new mobile complements the company’s touch screen strategy, “touch for every lifestyle,” by targeting the youth market.

“We see strong growth opportunities in this sector and will continue to pioneer new markets with innovative technology. The Corby is consistent with Samsung’s legacy of developing new products and technologies designed for specific audiences and bringing new devices quickly to market,” explained JK Shin, Executive Vice President and Head of Samsung Electronics’ Mobile Communications Division.

The device represents a complete makeover for the youth segment, with its eye-catching profile featuring two-tone diagonal contours. The Samsung Corby is notable for both its body design and colors – which mark a significant break from the way full touch phones are usually designed. It is available in bold color options such as Jamaican Yellow, Cupid Pink, Minimal White, and Festival Orange so that users can choose their favorite colors.

“Globally, we are number one for full-screen touch phones and recognize the importance of social networks in the modern mobile industry. Samsung’s target audiences are at the heart of its business strategy and the design and functionality of Samsung Corby meets the needs of a highly digitally connected and style conscious youth audience – as does the affordable price point,” continued JK Shin.

The best social networking services are combined with enhanced multimedia capabilities in a compact form factor. Corby’s 2.8-inch QVGA screen delivers a quality online video experience and its quad band connectivity and support for EDGE networks means that Samsung Corby users can stay in touch regardless of their location.

Samsung Corby will be available in European countries starting from mid September at approximately 150 EUR.