Ricoh releases CX3

With a back-illuminated CMOS sensor and a noise reduction function incorporating the algorithm used on the GR D III (introduced August 2009), the new CX3 has dramatically improved image quality performance when shooting low-light scenes.

When the camera is pointed at the subject, the new "scene auto mode" will switch to the optimum scene mode. Since the camera automatically changes to the optimum shooting settings, you can enjoy easy shooting of beautiful photographs.

Shooting has never been more enjoyable. With many other function enhancements, such as the addition of a 1280 × 720 pixel HD movie function, the addition of high & low luminance priority settings for "dynamic range double shot mode" dynamic range expansion effects, and the addition of the "pets" scene mode.