Gartner’s Magic Quadrant serves as a guide for midsize to large organizations to identify and evaluate technology providers that can match their global footprint, become their partners in helping them reduce costs and gain control of their printer fleets and help them reduce the environmental impact of the organization’s print environment.
According to Gartner, "Leaders are the most capable in providing MFPs (including SMFPs), printers and the associated printing solutions and services, regardless of customer location. Providers in the leaders quadrant offer the most extensive product portfolio relative to their peers, and they have the broad channel capability to deliver the products to customers where they want to procure them. Thus, leaders hold consistently high market share worldwide and are capable of delivering consistent service levels in the regions where Gartner customers are located. Leaders tend to have the deepest global capability and the inventiveness and resources, skills and vision to deliver superior levels of support to existing and future customers globally. Leaders have a proven track record of channeling R&D initiatives into products and solutions that customers need."