Ricoh introduces the PX Series

Designed for hassle-free operation, the new Ricoh PX lets users take photographs anytime, anywhere with fast startup and settings that adapt to subjects for optimal results. Its high-resolution, 16-million–pixel CCD sensor and Smooth Imaging Engine IV image processing engine combine for high-resolution, high-quality photographs.

The new, fully flat design give the new Ricoh PX, ease-of-use and portability, results in a camera that is easy to carry, while the optional protective jacket appeals to users with a choice of color schemes that can be matched to the camera body.