Ricoh and DirectSmile sign Worldwide strategic Alliance Agreement

Ricoh has chosen DirectSmile in order to further strengthen its capabilities in output solutions, particularly production printing, and will be re-selling DirectSmile products and co-marketing in the production printing business area. As part of the alliance, Ricoh will first launch DirectSmile variable data printing software with image personalization in Europe for use with the Ricoh Pro series of production printers. This solution enables users to easily create eye-catching personalized documentation such as post cards, birthday cards, direct mails and calendars. It will also allow Ricoh’s customers to easily automate many complex tasks found in personalized, targeted communications and therefore improve their productivity and turnaround times.

DirectSmile software is a profitable addition to Ricoh´s powerful Pro series of products. It leverages the advantages of digital printing and provides not only image personalization but also a full variable data printing solution including imposition. Other DirectSmile products cover cross-media and e-commerce applications.