Report reveals increase in digital camera penetration

According to a press release, the report, derived from a survey of 1,500 Australian households conducted in March and April 2009, and includes a look at consumer ownership and usage of digital cameras and camera phones.

In Australia, 73 percent of households already own digital cameras. Camera phone adoption is in the advanced stages as well with 73 percent of households owning owning at least one unit, up from 66 percent in 2008. The report also examines how consumers use and store digital images, including the percentage of users making prints and their preferred printing methods. Consumer Imaging in Australia 2009 also provides some insight into the quickly evolving market for photo-publishing products, such as photo books, cards, and other customized products.

The research results are also being featured at the PMA Australia 2009 Imaging Technology Show, which is currently running at the Sydney Convention and Exhibition Centre, Darling Harbour, Sydney, New South Wales, Australia.

Available from the marketing research area of the PMA website, the basic report is free for PMA members. Nonmembers of PMA may buy the report for $249.