With the recent acquisition of GLUON and its HyperPublishing System suite, Quark now enriches its dynamic publishing software with enterprise-scale Web-to-print, variable data printing (VDP), and advertising automation solutions.
“The key to delivering significant ROI on marketing spend is cutting cost and increasing effectiveness. With 50 percent of the cost of producing marketing materials sunk in slow manual processes, a Web-based marketing automation tool is the answer. Web-to-print solutions can increase the effectiveness of marketing campaigns and help agencies and corporate marketing and communications departments embrace personalisation, automation, and multi-channel communication” said Nick Howard.