PPFA 2010 shows how to attract customers

Speaker Cliff Wilson, CPF, owner of Framed in Tatnuck, in Tatnuck, Mass., will focus on that topic specifically during the PPFA session F71, “Word of Mouth: Talk Your Way to Success,” 9:30 a.m. -11:30 a.m., Tuesday, Feb. 23.

What’s the best, most inexpensive way for a retailer to attract customers?” asks Wilson. “Simple – word of mouth. You can grow your business by becoming a local expert and speaking to local groups. This is the kind of marketing everyone can afford to do. Every talk I’ve ever given has resulted in referral business.”

Wilson is one of eight speakers in the PPFA 2010 lineup of 20 sessions. In addition to Wilson, framing industry experts Baer Charlton, CPF; Scott LaFontsee; Rob Markoff, CPF; Jim Miller, MCPF, GCF; Chris Paschke, CPF, GCF; Hugh Phibbs; and Ron Stark will deliver education to increase framing skills, as well as marketing and business know-how.

Framing topics will include framing animation cels, strip lining and stretching canvas, face mounting paper and photos, sink mounts for glazed and unglazed art, installing on difficult surfaces, the fine art of fitting, preservation physics and chemistry, hinging light and heavy items, overlay direct-contact mounting, barrier materials in preservation mounting, and two fabric wrapping hands-on workshops.

PPFA 2010 is part of the PMA All Conference Connection Pass, allowing attendees to participate in any sessions in the Digital Imaging Marketing Association (DIMA), Professional School Photographers Association International (PSPA), Sports Photographers Association of America (SPAA), and PPFA conferences. The pass includes luncheons, PMA Official Business Session Keynotes, the PMA Welcome Reception, the PMA Get Acquainted Reception, and the PMA Parting Shot Reception. The All Conference Connection Pass member price is $299 ($399 for nonmembers). Sessions can also be purchased a la carte.