Marcin Filipowicz, Chairman of Media Expert, commented: ”After many years of positive growth in the Polish market, it is strategically very important for Mediaexpert to safeguard its very good national market position by joining Euronics, the qualitatively strongest international retail organisation.” Klaus Lahrmann, Managing Director of Euronics International, added: ” Through this cooperation in one of the key European market, both partners will benefit from the strength of each party.”
Mediaexpert operates 270 high quality sales outlets with an average size of more than 1,000 sq.m. all over Poland, offering the widest range of products and services. Specifically in the cities with a population of up to 100,000 people, the retail group has a dominant position in the Polish market. According to a press release, the group plans to open more shops in the near future.
With a sales volume of more than Euro 16 billion in the 2011 financial year, Euronics International is Europe’s largest consumer electronics buying group. The organization is represented in 30 European countries with more than 11,000 locations reaching more than over million consumers.