PMDA announes new association The Imaging Alliance

A non-profit organization dedicated to developing and advancing the imaging industry through education, events, philanthropic activities, industry research, and more, The Imaging Alliance will continue to support acclaimed initiatives of both associations. These include PMDA’s “Portraits of Love” series, providing professional photographic services to those in need; PMDA’s “Saluting Photographers Who Give Back,” an annual event celebrating photographers who use their talents, passion and the power of imaging to help others. The Imaging Alliance will also offer primary and secondary research reports and findings to its members, as PMAI has done in the past; leverage PMAI’s existing and significant web content; and continue conferences such as the acclaimed PMAI “Innovation Now” industry summit.

PMDA President Jim Malcolm, CEO of Xiality Group, now serves as President of the new organization, and PMDA Executive Director Jerry Grossman, Editor-in-Chief and Editorial Director of the trade publication, Digital Imaging Reporter, now serves as executive director of The Imaging Alliance. Gabrielle Mullinax of Fullerton Photographics, Inc., who was PMAI president, will join The Imaging Alliance’s board as an advisor.

“We formed The Imaging Alliance to best serve a stronger, bolder and more diverse industry”, Malcolm commented. „We will be bringing together an incredibly broad spectrum of companies that offer products, services and applications and will promote the growth and development of the imaging industry, at large. Over the last decade, the photo industry has forever changed, and so too, must the trade organizations that serve it. A new structure, mission and vision are necessary to support a diverse industry, and inspire involvement of a broad range of participants.”

“We are seeing a shift to new technologies, like virtual and augmented reality and a host of new applications from both new entrants as well as familiar market players,” added Mullinax. “As The Imaging Alliance, we can embrace this revolution with an industry association that reflects and meets the needs of all participants.”

Current PMDA and PMAI members, in good standing, will automatically become members of the Imaging Alliance for the remainder of 2016. The Imaging Alliance is openly soliciting new members from the growing spectrum of companies offering hardware, software, online services, and applications as well as from retailers, photographers and media representatives who service the imaging industry.