In Episode 1, speaker and author Bill McCurry, McCurry Associates, uses candid consumer videos and PMA marketing research to help explain consumers’ thought processes. Viewers will be able to identify those characteristics leading to more effective marketing messages. This episode concludes with three questions to answer to further enhance sales and customer retention. This six-part series of PMA TV occurs every Thursday.
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Feature of the month
Leading brands at Photopia Hamburg
According to to the organizer, Hamburg Messe + Congress (HMC), major imaging brands will be represented at Photopia Hamburg, which will take place in the Hanseatic city from September 23 to 26 as a festival for the entire digital imaging industry. These include camera and lens manufacturers such as Canon, Sony, Nikon, Leica and Panasonic as well as Sigma and Tamron, but also the monitor manufacturers BenQ and Eizo, print service providers such as WhiteWall and the paper manufacturers Ilford and Hahnemühle. Several retailing companies and distributors, including Calumet, Foto Erhardt, IPS, HapaTeam and Probis will also exhibit.
