PMA reports consumers choosing more online printing

Numbers for July, August and September 2010 show that consumers were making fewer prints at home. Whether due to reasons of convenience or expense, consumers were instead increasingly turning to online photo services for prints. They also looked to their local retailer, although many found other places (such as work, perhaps?) to make their prints.

And while most camera sales were down, consumers were still buying digital cameras – but they were opting for the high-end models. Cameras with 12.0 or more megapixels were the only models that showed an increase in sales.

The PMA Quarterly Printing and Camera Trends Report, available exclusively to PMA members, provides insight into the printing and camera purchasing behaviors of consumers. PMA also translates the camera sales data from The NPD Group into year-over-year trends on both a monthly and year-to-date basis.