PMA reports an increase in digital camera sales in May

The opening of more than 800 new drugstores in 2009 seems to be the main driver behind the continuous growth in the retail channel share and decline in the online channel share according to PMA Marketing Research. With the absence of significant price changes at retail the home channel is maintaining its share. Statistics from The NPD Group Inc. showed overall camera sales were up 4.0 percent in May 2010. Overall demand for digital cameras increased 4.2 percent in May.

The PMA Monthly Printing and Camera Trends Report, available exclusively to PMA members, provides timely insight into the printing and camera purchasing behaviors of consumers. PMA also translates the camera sales data from The NPD Group into year-over-year trends on both a monthly and year-to-date basis.