PMA reports a slight decrease in consumer printing in March

"The opening of more and more drugstores – 800 new locations in 2009, for instance – seems to be the main driver behind the continuous growth in the retail channel share and decline in the online channel share," says Dimitrios Delis, director, Marketing Research, PMA. With the absence of significant price changes at retail (see April 2010 Online Print Price Report), the home channel is maintaining its share. Statistics from The NPD Group Inc. showed overall camera sales were up 1.7 percent in March 2010. Overall demand for digital cameras also increased 1.7 percent in March.

The PMA Monthly Printing and Camera Trends Report, available exclusively to PMA members, provides timely insight into the printing and camera purchasing behaviors of consumers. PMA also translates the camera sales data from NPD Group into year-over-year trends on both a monthly and year-to-date basis.