PMA provides insight with the release of the U.S. Photo Industry 2009 Review and Forecast Report

The premium version of the report, including the overview of major photo categories and forecasts through 2011, provides a more in-depth look at the state of the industry, with some consumer perspectives. This edition is equipped with information pertaining to digital cameras and spending, digital photo services, digital service market outlook, value proposition of custom products revisited, corporate performance, economic briefing, and industry milestones. The premium version is also equipped with charts depicting memory card purchasing and usage, digital photo frames, photo-quality printers, and camera phone purchasing and use.

Digital cameras are expected to reach 78 percent of U.S. households and are expected to gross $5.3 billion in 2009. Consumers in the United States are expected to make 14.4 billion prints in 2009. By 2008 the photo book market reached $326 million and is expected to grow only 4 percent in 2009.

Available from the Marketing Research area of the PMA website (, the basic report is free to members. Nonmembers of PMA may buy the report for $99. The premium version is available for $249 for nonmembers and $149 for members. Media members can contact PMA for a copy of the report. Compare editions to see the differences between the basic and premium version of the report.