PMA provides insight with the release of the PMA 09 Strategy Guide

The PMA 09 International Convention and Trade Show, March 3-5, 2009, in Las Vegas, Nev., featured some of the most innovative thinkers in the business world. With the worldwide global economy in distress, it’s more important than ever to consider new ideas and tactics. PMA 09 brought together strategists like Geoffrey Moore, author of “Inside the Tornado” and “Dealing with Darwin”; Michael Raynor, Deloitte Consulting LLP; Craig Newmark, founder of craigslist; Michael J. Silverstein, The Boston Consulting Group; and Jeremy Gutsche, Trend Hunter. Available from the Marketing Research area of the PMA website (, the basic report is free to PMA 09 attendees. Members who did not attend and nonmembers of PMA may buy the report for $49. Media members can contact PMA for a copy of the report.