PMA announces educational program during CES

“PMA@CES is shaping up to be the largest photo technology and education event ever,” says Ted Fox, Executive Director and CEO, PMA. “By partnering with the Consumer Electronics Association (CEA), PMA@CES offers an unprecedented opportunity to explore emerging technologies at the acres of exhibits, then enjoy industry-specific classes, seminars and networking opportunities.”

“Hotels and flights will fill up fast, so retailers, photographers and lab owners – especially those who have not attended a past CES – should register right away,” advises Fox. Since registration opened for PMA@CES, more than 4,000 trade registrations have already been received.

The DIMA program, Jan. 8-9, 2012, at Bally’s Las Vegas, features five tracks: “Professional Imaging,” “Retail Strategy,” “Social Media,” “Photo Publishing” and “IS&T Technology for Digital Photo Fulfillment.” DIMA is the unsung hero of the PMA experience, giving attendees exposure to cutting-edge concepts to help attendees market imaging products and services better, to build a stronger business base, to increase revenue and to become more efficient.

The 2012 DIMA conference, which requires a separate fee from the PMA educational program, includes a PMA@CES Exhibits Plus Pass, which allows access to exhibit show floor, keynote addresses, SuperSession and select conference sessions. The full program and registration information is available here.

The PMA@CES Conference takes place Jan. 10-12, 2012, at The Venetian, the site of the PMA@CES trade exhibits. Two tracks – “Retail Strategy for the Photo Industry” and “Trends and Technology” – will focus on the opportunities in photo and the future direction of digital imaging.

Because of the relationship with CEA, photo industry members will have access to dozens of different workshops, all designed to elevate their expertise in marketing, technology, social media and sales, as well as the renowned CES Keynotes. The International CES typically draws more than 140,000 attendees each year and, with the Venetian serving as the PMA@CES hub, PMA photo retailers, imaging labs and professional photographers will have an opportunity to experience the excitement of both.