PMA announces availability of U.S. Photo Industry 2010: Review and Forecast Report

Digital camera penetration is expected to reach 81 percent of U.S. households, and digital camera purchases are expected to gross $5.2 billion in 2010. U.S. consumers are expected to make 15.3 billion digital prints in 2010, as the photo industry is poised to compete in the personal stationery, business stationery, and personal expressions markets.

Available from the marketing research area of the PMA website (www.pmai.org), the report is free to members. Nonmembers of PMA may buy the report for $99.