According to a press release, PMA@CES will offer industry-specific content and display products representing all aspects of digital imaging. PMA will also offer its well-known educational seminars, complementing and enhancing CES programming.
“PMA colocation with CES creates a great opportunity for our combined audiences to learn from each other, grow, and take full advantage of the integration and connectivity of personal content (in the form of digital photography) and home entertainment,” notes Ted Fox, executive director, PMA. “This convergence will expand with continued enhancements to camera phones and tablets.”
“This collaboration will significantly enhance the 2012 International CES’ digital imaging product offerings for our retail and other audiences,” says Gary Shapiro, president and CEO, CEA. “Technology is speeding the rapid convergence of digital photography and home entertainment systems. The breadth and scope of digital imaging product offerings that PMA will now bring to CES will complement and further expand CES’ extensive growth in this product category.”
According to Fox, “Our agreement with CES is an excellent example of two trade associations coming together to constructively and to proactively address challenges and provide new opportunities.”
The PMA@CES will be located at the Sands/Venetian, and will be sponsored by PMA. Companies interested in exhibiting should contact Melissa Aldrich or Jeff Frazine at 1-800-762-9287, +1-517-788-8100 (internationally). They can be reached by e-mail at maldrich@pmai.org or jfrazine@pmai.org.