According to a press release, the Pixfizz Cloud-to-Print Editor is built in HTML5 and runs on almost any modern web browser or can be embeded within a native app with an ‘in app browser’, thereby optimising user experience. With over a third of inbound visits on photo storefronts coming directly from email and from marketing on smartphones, it is critical to provide both ‘in app’ and ‘in browser’ support to create a seamless user experience. The new responsive capability automatically adapts the Pixfizz Editor’s size and creative functionality to the device being used. This functionality now extends to iOS and Android smartphones.