Anyone can become a photokina Pioneer. From professional photographer and cameraperson to enthusiastic snapshot takers and home videographers, everyone is invited to share their love of pictures with the community. photokina Pioneers can immediately begin taking part in regular contests called "Challenges" to see where they stack up, exchanging tips and engaging in discussions. A constant stream of new Challenges will follow in the weeks and months ahead, giving the members the opportunity to express their enthusiasm for photography. Prizes ranging from free photokina admission tickets to high-end digital cameras and top accessories will be awarded to the winners of each of these Challenges. Challenge winners will be determined on the basis of points. The individual members of the community can award a different number of points to each video, image or even text (depending on the Challenge) uploaded to the website.
Non-winning participants in the contests may be able to present their images at photokina from September 21 to 26. photokina will be displaying a selection of the best images to the trade fair’s international public at the Pioneers Cube, an area reserved for selected pioneers. To be eligible, the pioneer must have participated in all of the Challenges leading up to the fair and received top scores. The top three qualifiers for the Pioneers Cube will be selected by a panel of experts before the trade fair.