Photokeeps launches new photo book service in Philippines

According to a press release, Photokeeps Managing Director, Luc Miranda, and her husband have been involved in the manufacturing of photo books for photographers for close to 10 years but this is their first venture into the consumer market.

Luc’s background as a marketing strategist for a global  soft drinks manufacturer however has proved to be invaluable in her new role.

“We realised that there is a growing  market in the Philippines for consumer-centric photo products and the combination of our skills meant that we have the right mix of experience and marketing knowledge to really take our passion for preserving memories in a new direction. We decided to invest in a FujiXerox digital press with Horizon finishing equipment to deliver a high quality but affordable range of photo books as the first phase of our go to market strategy. The plan is to roll out more personalised photo products and expand on the demographic although mums will still be our core focus.”