Photobooks on track for 26 percent growth in China, India and Australia

The new Futuresource report, ‘Consumer Photo Markets: Australia, China and India’,explores the development of photo prints and photobooks in each of the three countries separately, projecting volume and value demand by channel, including retail over-the-counter, instant kiosk, online pickup in store, online mail order and home printing.

Key findings of the report show some similarities between all three countries, though there are many marked differences too. In terms of prints from film, this represented 38 percent of print sales in India last year, compared with just 6 percent in China and Australia. Retail over-the-counter comfortably dominates distribution in all three countries but is losing share to online and home printing.

In terms of photobook production the market remains fragmented, key brands with market presence in their respective countries and channels include BigW, Harvey Norman, Photo Create, NetEase, Kunlun, and Yofus. Major global brands such as Kodak, Fuji, and HP (including Snapfish) are present in all three countries.