Photo specialty and e-commerce veteran Fred Lerner acquires MailPix.com

According to Lerner, MailPix.com is ideally equipped to serve the large and growing online imaging market. “I’m impressed by the site’s advanced Facebook, iPhone and Android technology, as well as the overall business model,” Lerner said. “It also has great URL.”

“Online imaging is almost a $2 billion industry, and that doesn’t even include the enormous opportunity of the billions of photos on Facebook, Twitter, smartphones, computers and cameras,” he added.

Lerner was previously the co-founder, president and CEO of Ritz Interactive, Inc., parent company of RitzCamera.com, WolfCamera.com, CameraWorld.com and PhotoAlley.com. During his business career, he served as president and CEO of Kodak Processing Labs, Inc., a division of Kodak‘s Qualex Inc., after selling Lerner Photo Inc. to Qualex. He began his career with Berkey Photo. Lerner was also president of RCI Acquisition LLC, which acquired Ritz Camera Centers Inc. under Section 363 of the Chapter 11 Bankruptcy Code. He served as international president of the Photo Marketing Association International (PMA) from 2005-06, and on many PMA committees. Lerner is currently a board member of International Photographic Council (IPC) of the United Nations, where he is a Hall of Fame recipient.

According to a press release, advisor for the transaction was James Joaquin, a partner at Catamount Ventures. He was president and CEO of Ofoto, leading that company from its start through the successful acquisition by Kodak. He co-founded Clearview Software, a company acquired by Apple, and When.com, an internet calendar and events service that was acquired by America Online. Joaquin also served as CEO of Xoom.com and Xmarks.