Phase One invests in Mamiya Digital Imaging

The objective of Phase One’s investment is to accelerate the development of advanced, world-class medium format camera systems by leveraging engineering expertise and efficiencies in product development, marketing and sales.

To ensure clarity of brand positioning and minimize product overlap, in close cooperation with Mamiya top management, Phase One will take on strategic leadership for the companies’ R & D, marketing and distribution management. Like the companies’ flagship 645 camera system announced one year ago, future digital backs based on Phase One digital expertise will be marketed under both the Phase One and Mamiya brands.