Pentax unveils Pentax Q

With a high-resolution 12.4 megapixel, 1/2.3 inch CMOS image sensor, the Q carves out an entirely new camera category that extends beyond traditional digital compact, APS-C or 4/3 digital cameras. The backlit sensor is a highly efficient light-gathering instrument that produces very little noise at high sensitivity levels particularly in low light settings. Further, the new Q lens mount is a perfect match with the new sensor and every interchangeable Q lens is designed for more advanced image quality than may be found on traditional compact digital cameras. This innovative Pentax design is the foundation of the Q’s position as the world’s smallest, lightest ILC system with superior image quality.

Along with the Q, Pentax introduced the Pentax 01 Standard Prime kit lens and an optional optical viewfinder. The unifocal standard lens has a focal length equivalent to 47mm in the 35mm format. The lens offers a natural perspective similar to that of the human eye and is ideal as a multipurpose, everyday standard lens for various subjects including landscape and portraiture. With a maximum aperture of F1.9, it performs superbly in dim lighting and may be easily adjusted for bokeh. Incorporating two high grade aspherical optical elements, this lens compensates various aberrations to a minimum.

Featuring the state-of-the-art optics incorporating special optical glass elements and Pentax exclusive lens coating technology, this lens delivers beautifully defined, high quality images that are sharp and high contrast even at the edges. The AF motor installed in the lens assures smooth, quiet focusing operation. The lens shutter mechanism allows the Pentax Q’s built-in auto flash to be synchronized to the camera’s top shutter speed of 1/2000 second (or 1/250 second when using an accessory flash unit). This lens is also equipped with a built-in ND (neutral density) filter, which comes in handy when shooting with open aperture at bright locations or when using slower shutter speeds.

The shoe-mounted viewfinder attachment is an optional accessory. This External Viewfinder O-VF1 offers outstanding compositional framing, even in the brightest sunlight where viewing an LCD screen is traditionally a challenge. (Note: The Viewfinder offers framing marks for the Standard lens.)

Available in white or black body models, the Pentax Q and Standard Prime lens (available in silver) kit will be around $800. Initially, the Pentax Q system will ship in Japan. Anticipated shipping time to the United States is early Fall 2011.