Pentax releases Optio H90

Positioned as an easy-to-operate, popular-class model, the Optio H90 features a high-performance wide-to-telephoto 5X optical zoom lens, approximately 12.1 effective megapixels, a large, easy-to-view LCD monitor, and simple operations, all in a compact, lightweight body. To ensure simplified, flawless operation and superb operability, scrupulous attention has been paid to every detail, including the position, shape, texture and quality of each part, and the operability and accessibility of every controller. As the result, the Optio H90 fits comfortably in the photographer’s hand and operates flawlessly under all photographic conditions.

The Optio H90 sports a simple, extremely functional design, with extensive use of straight lines and easy-to-push round control buttons efficiently positioned for easy access. To achieve the unparalleled functional beauty in the Optio H90 as an everyday photographic tool, Pentax paid the utmost attention to every detail in design, material and finish. High-quality aluminum alloy is used for the camera’s upper front section; the entire lens barrel is coated with matte black paint; and the grip is shaped for a firm, comfortable hold.

Despite its compact dimensions, the Optio H90 features a high-performance optical 5X zoom lens covering focal lengths from 5.1mm to 25.5mm (equivalent in the 35mm format to approximately 28mm wide angle to 140mm telephoto). Thanks to this wide zoom range, the Optio H90 can be used for a wide variety of subjects and scenes — from spectacular landscapes, majestic architecture and group shots within confined spaces, to tightly cropped snapshots from a distance. When coupled with the Intelligent Zoom function — which allows for even tighter zooming in on the subject — the zoom range can be extended to approximately 31.3 times.

Coupling approximately 12.1 effective megapixels assuring exceptional image resolution with the Pentax-developed high-performance imaging engine assuring faithful colour reproduction, the Optio H90 delivers brilliant, high-quality images with well-defined details. Even when images are enlarged to larger sizes, the user is assured of sharp, high-resolution prints with edge-to-edge sharpness.

Despite its compact body, the Optio H90 features a large 2.7-inch high-brightness colour LCD monitor with approximately 230,000 dots. Since this monitor delivers large images and menus, the user can check them at a quick glance and easily make the desired settings and adjustments.