With the focus on ease of use, the Pentax Optio RZ10, offers a 10x wide angle optical zoom lens, perfect for a wide variety of subjects and occasions, from landscape to people, sports to pets. The attractive exterior hides a multitude of advanced features and functions, to make capturing images and video, simple but fun. These include dual shake reduction for the unsteady hand, a 14 Megapixel sensor, an upgraded Auto Picture mode and an HD video function. Available in a range of five colours, the Pentax Optio RZ10 will be available to purchase in the UK in October 2010. Recommended Retail Price: £179.99.