Pentax announces Optio E90

The Optio E90 features the Pentax-original Auto Picture mode, which automatically and instantly selects one of eight shooting modes (Landscape, Portrait, Night Scene, Night Scene Portrait, Flower, Sport, Standard, and Candlelight) for a given subject or scene. Thanks to this user-friendly mode, the photographer can effortlessly capture beautiful, high-quality digital images of various subjects and scenes.

The Optio E90’s exterior has been treated with a non-slip rubber coating to prevent the camera from accidentally slipping out of the photographer’s hand. The right side of the front panel has also been slightly raised from the rest of the body to form a grip for a fatigue-free, firm and comfortable hold of the camera.

Because the Optio E90 uses two world-standard AA-size batteries, replacements can be found almost anywhere in the world, eliminating worries about unexpected battery shortage. Its highly energy-efficient design gives it the ability to take approximately 220 images*with a pair of fresh alkaline batteries.

With simple push button operation, the Optio E90’s user-friendly Green mode automatically selects the optimum combination of exposure settings, ISO sensitivity and other factors for a given subject or scene. This mode not only makes high-quality digital photography simple and effortless even for first-time digital photographers, but it also comes in handy when the photographer asks someone else to take his/her pictures, or when the user has simply lost track of camera settings.

Coupling approximately 10.1 effective megapixels with the high-performance Pentax zoom lens, the Optio E90 delivers brilliant, high-quality images with well-defined details. Even when images are enlarged to bigger sizes, the user is assured of sharp, high-resolution prints with edge-to-edge sharpness.

The Optio E90 comes equipped with an optical 3X zoom lens covering focal lengths from approximately 31.5mm to 94.5mm (in the 35mm format). Its 31.5mm wide-angle coverage is particularly handy when in a confined space but photographing breathtaking landscapes, magnificent structures or group snapshots. Coupled with the Intelligent Zoom function, which allows even tighter zooming in on the subject without compromising image quality, the user can extend the zoom range to approximately 17.1 times.