Orwo acquires Foto Quelle brand

The transaction ensures that all orders placed via the Foto Quelle website or by mail order during the coming weeks will be fulfilled properly, Orwo Net said, adding a concept to support Foto Quelle‘s retail partners is under development and will be offered to the franchisees in the near future.

Orwo Net expects total sales of Euro 27 million for the current year. The company offers photo and imaging services under its own brands ”Orwo” and ”Pixelnet” and also serves as fulfillment partner for several German and European retail brands, including Aldi.

According to a press release, Orwo intends to focus its activities on strengthening its business outside Germany, which currently accounts for 6 percent of the company‘s sales. It‘s international activities would benefit from the acqusition of the Foto Quelle brands, the company said, since Foto Quelle is registered on eight and Revue in 34 countries.