Olaf Kreuter, Head of Consumer Marketing for Germany and Austria in Olympus Deutschland GmbH’s Consumer Products Division, is firmly convinced that the new collaboration agreement with the Felix Schoeller Photo Award will be a success. A particular impetus behind this commitment was the company’s desire to support up-and-coming talent: “This gives us direct access to our target audience for tomorrow: young, creative photographers, who are open to new experiences, who follow unconventional paths, and who are therefore open to new concepts in terms of equipment. The Felix Schoeller Award is therefore the ideal platform for us to present our product range to professional photographers. It’s a partnership of equals that we are delighted to be entering into,” said Kreuter.
Dr. Friederike Texter, Senior Vice President of Corporate Communications at Schoeller Technocell GmbH & Co. KG, assessed the new partnership with Olympus as a positive result for the Award: “The Award has already built a really positive reputation after just two previous rounds, and it’s clear evidence that we are on the right track: photographers openly give us feedback that’s often very positive, and frequently do so in a very personal manner. The standard of the work that is submitted is also very high. And now, we have successfully worked with Olympus to get the partnership up and running in a quick and innovative way. With Olympus, we now have the pleasure of welcoming an internationally renowned camera manufacturer to our list of partners.” Both partners emphasized that the collaboration will also include working together on communications to promote the Award.
The third international Felix Schoeller Photo Award is about to take place, with professional photographers and trainee photographers having the opportunity to submit their work at www.felix-schoeller-photoaward.com from January 1st to May 31st, 2017.