As Olympus Corporation’s regional headquarters for Asia and Oceania, the new company will have management responsibility for the entire region. According to a press release, the new company aims to contribute to business growth by improving management infrastructure in the region, providing strategic operational support for manufacturing and sales companies, strengthening business structures, and by enhancing the Olympus Group’s capabilities for timely, fine-tuned management in Asia, Oceania and India, including the rapidly growing Chinese market.
Olympus is currently implementing its 2010 Corporate Strategic Plan, the slogan for which is "Advancing to the Next Stage of Globalization." The priority goals under this plan, which covers the period from March 2011 to March 2015, are to develop globally competitive business structures, and to strengthen the Olympus Group’s business presence in the markets of China and Asia.