Together Océ and WGA will help graphic arts professionals leverage marketing and digital technologies to expand their service offerings; improve efficiency; and drive print volumes, revenues and profitable growth. The new service extends the portfolio of Océ business development offerings with a focused program to support graphic arts clients who want to position themselves as marketing services organizations.
Changing business realities and new demands on marketing departments offer graphic arts providers a perfect opportunity to team up with corporate marketing departments to deliver customer-centric marketing solutions and help improve ROI. Print providers who can help marketing executives achieve their business objectives have a sustainable edge over print providers who fail to adapt and accommodate. The business case for making the change to MSP is compelling. Graphic arts providers gain a competitive edge, higher profit margins, stronger customer relationships, longer client lifecycles and relevance in the marketplace.