NUC and Suning show cooperation results at CE China
Early January 2020, the Korean health and home electronics brand NUC Electronics signed a Brand Cooperation Contract with the Chinese retailing giant, Suning Group. According to a press release, the two companies will integrate their respective advantages and cooperate in product development, channel marketing, brand promotion and supply chain operations to jointly create a new retail model, which will be shown at CE China – a global IFA event – which is scheduled for September 24 – 26, 2020, in Guangzhou.
e expect to improve our brand awareness more than last year in order to make it lead to sales”, said Jisu Lim, China Director of NUC Electronics. At the same time, Chinese retail giant Suning showcased its latest smart home innovation Biu+ Ecology at CE China and presented itself as partner of the IFA Retail University. After signing the strategic cooperation agreement with Suning in the past July, NUC once again extended its image by utilizing the 20-minute “Power Briefing” at the IFA Retail University in front of Suning and other leading pan-Asian retailers.
According to Lim, CE China is one of the crucial steps that made NUC and Suning strengthen their determination to jointly focus on the Chinese market. “This year’s CE China was an opportunity for the Kuvings brand to strengthen its position in the Chinese market”, said Mr. Lim, adding, “we will continue our effort to grow into a global general home appliance manufacturer based on our localization strategy in the Chinese market”.