Noritsu donates to relief efforts in Japan

Moved by empathy for the people affected by the earthquake and Tsunami, NK Works employees have started a movement in which they can donate money from their own pockets, in addition to the donations mentioned above. Donation boxes have been placed in different departments throughout the company, and the money collected through personal employee donations in this way will be donated to disaster relief. NK Works has also prepared supplies such as bottled water and respiratory masks, and is are working with the government to deliver these supplies to the people whose lives have been disrupted.

NK Works is working with photo retailers in the disaster area who have been forced to halt their photo services due to severe damage from the earthquake and/or tsunami, providing them with special offers enabling them to begin running their businesses again. The company is lending some affected customers minilabs and related peripheral equipment free of charge, and is also giving away consumables such as paper and ink also to normal. In addition to the photo equipment, the supplies also include everyday items such as batteries, paper plates and cups, instant ramen, etc.

While some of NK Works‘ third party parts suppliers have been affected by the disaster, the company expects only minimal effects, if any, on its production.

Since Eastern Japan is on the brink of a power crisis, measures are being taken to reduce the amount of electricity we use at NK Works. The company replaced all its light fixtures in the office with new Noritsu-made energy-efficient lights last year, but is now are doubling its efforts and trying to save even more electricity by cutting the hours lights in certain areas are on.