Nokia and Pearson form wireless educational venture in China

Launched in China in 2007, Mobiledu is a mobile service that provides English-language learning materials and other educational content, from a variety of content providers, directly to mobile phones. Customers can access the content through an application preloaded on new Nokia handsets, or by visiting the service’s mobile website and most other WAP portals in China.

Since its launch, Mobiledu has already attracted 20 million subscribers in China, with 1.5 million people actively using the service each month. Mobiledu will continue to be delivered to customers in China through a range of channels, including Nokia’s Ovi Store.

Robert Andersson, Senior Vice President and head of Corporate Alliances and Business Development at Nokia, said: "We are proud to have developed a service which is already highly valued. We believe that through this partnership with Pearson, a global industry leader in education, we can offer an exciting future for this service and its customers."