According to a press release, with the establishment of this new subsidiary, Nikon believes that more strategic and effective marketing, advertising, and promotional activities will lead to increased sales and greater permeation of the Nikon brand, as well as better service for its customers, further increasing Nikon’s presence in these regions.
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Feature of the month
Leading brands at Photopia Hamburg
According to to the organizer, Hamburg Messe + Congress (HMC), major imaging brands will be represented at Photopia Hamburg, which will take place in the Hanseatic city from September 23 to 26 as a festival for the entire digital imaging industry. These include camera and lens manufacturers such as Canon, Sony, Nikon, Leica and Panasonic as well as Sigma and Tamron, but also the monitor manufacturers BenQ and Eizo, print service providers such as WhiteWall and the paper manufacturers Ilford and Hahnemühle. Several retailing companies and distributors, including Calumet, Foto Erhardt, IPS, HapaTeam and Probis will also exhibit.
