This year’s MTV Movie Awards also marks the first time viewers at home can see their favorite celebrities and their fashions in a matrix-like freeze frame, captured by MTV’s Fashion 360, Powered by Nikon. Through it all, MTV and Nikon’s joint talent, Megan Lappin, and Nikon cameras will capture those moments of fashion and fun as celebrities and award nominees walk the red carpet.
“As the official camera sponsor for the MTV Movie Awards, Nikon and MTV combine the coolest in entertainment, fashion and digital imaging to bring viewers the most exciting moments on the red carpet and first-time-ever behind-the-scenes of the 2009 MTV Movie Awards,” said Lisa Baxt, senior manager, Communications, Nikon Inc. “Being at the forefront of digital cameras, Nikon is excited to have its stylish line of Nikon Coolpix cameras among today’s biggest style influencers and our D-SLRs in the Fashion 360, Powered by Nikon. Viewers at home will love their exclusive look at the red carpet, the biggest celebrities and entertainment moments of the last year.”
After the overwhelming success of Nikon’s presence at the 2008 MTV Video Music Awards, Megan reprises her role, not only co-hosting “MTV Movie Awards Confidential presented by Nikon,” but also reporting live from the event both on camera and online, and capturing exclusive images with her stylish touch-screen Nikon COOLPIX S230. Megan will also kick off the Fashion 360, Powered by Nikon, serving as the first MTV celebrity to be photographed in the state-of-the-art 360-degree imaging device.
“We’re thrilled to have Nikon involved in this year’s MTV Movie Awards, and we think Fashion 360, Powered by Nikon adds something truly innovative to our red carpet,” said Catherine Balsam-Schwaber, Vice President, MTV Integrated Marketing. “MTV is always looking to find new ways to work with our valued partners, and what viewers will see at this year’s Movie Awards will definitely be an eye-opener.”