The DFA Awards are organized by the Hong Kong Design Centre with the purpose of raising awareness amongst businesses and the public about the value of good design as an essential component in business success, as well as for a sustainable, higher quality of life for all. This year’s winners were selected from approximately 400 commercial products released in one or more Asian markets by manufacturers from the world over during a period of roughly two years and seven months—from January 1, 2008 to July 31, 2010. From these, winners were selected based on superiority of design, degree of impact on the Asian lifestyle, and commercial success.
As one of the winners for the DFA Award 2010, Coolpix S8000 has been exhibited at the HKTDC Inno Design Tech (IDT) Expo in Honk Kong on 2 – 4 December 2010.