Nikon announces Coolpix P300

In addition to the widest aperture NIKKOR lens ever seen in a Nikon Coolpix camera, the P300 also comes equipped with a 12.2-megapixel backside illumination CMOS sensor as well as a complement of other Nikon core technologies designed to prevail in even the most challenging light.

Demanding low-light conditions and creative barriers are no match for the new Coolpix P300. Superior image quality in low-light settings is achieved because of the P300’s powerful combination of a 12.2-megapixel CMOS sensor, High ISO Sensitivity, and the fast wide-angle f/1.8 lens. The CMOS sensor in the P300 is designed so that each pixel receives light more efficiently for superior performance. ISO performance of up to 3200 helps to ensure that images have low noise and amazing clarity while the wide aperture increases the amount of available light to the sensor. Nikon’s EXPEED C2 Image processing engine also participates in this phenomenal feat, enhancing overall speed and performance to deliver images that burst with vivid clarity and color.

Designed to give users even more creative freedom in a compact body, the P300 comes equipped with several features commonly found in D-SLR cameras such Aperture Priority (A), Shutter Priority (S) and Full Manual (M) Control. Easily accessed through a top mounted control wheel, users are able to capture images missed by other cameras, while obtaining a desired look and feel to images by creatively adjusting shutter speed, depth of field, white balance and other settings. Users can also apply special effects to colors, and filter effects such as a cross screen or fisheye lens. The P300 also includes Nikon’s new Easy Panorama mode, to simply create vertical or horizontal panoramic shots automatically in-camera. Users can quickly and easily apply these settings, as well as review and share photos on the P300’s high resolution 921,000-dot 3-inch, LCD screen.

The new Coolpix P300 also features several improved scene modes including Advanced Night Portrait mode, Night Landscape mode, and Backlight high dynamic range (HDR) mode. When Advanced Night Portrait mode is engaged, the camera captures the essence of night scenes by combining multiple background shots along with a subject flash shot. In Backlight HDR mode, the P300 combines multiple shots at different exposures while Night Landscape mode combines multiple shots taken with a faster shutter speed for reduced noise and improved tonal range throughout the photo.

While image quality and low-light shooting are main facets of the Coolpix P300, the camera also has incredible video capabilities. The P300 records high quality Full HD 1080p movies at 30 frames-per-second (fps) with autofocus, stereo sound and the ability to use the optical zoom. With the P300, users will be able to easily access the camera’s video controls through its one-touch operation. Additionally, the Special Effects mode and a Creative Slider mode will allow ever more creative freedom when recording both movies and still images. Users can also adjust the recording speed of their movies to apply slow motion or high-speed special effects.

In addition to the launch of the Coolpix P300 today, Nikon also launched several other Coolpix including the Coolpix P500 and the S9100. Like the P300, the P500 and S9100 capture sharp, crisp images in demanding low-light conditions with accurate detail with the assistance of their backside-illumination CMOS sensor and VR technology. The P500 also features Nikon’s first 36x wide-angle optical

Zoom NIKKOR ED glass lens with side zoom control and is versatile enough to capture photos that other cameras would miss. The S9100 is a full featured camera with a high-power 18x wide-angle optical Zoom-NIKKOR ED glass lens packed with high performance in compact, sophisticated designs for superior portability, which is equally stylish and useful.

The Coolpix P300 will be available beginning March 2010 and will retail for $329.95 MRSP and will be offered in black. The Coolpix P500 will be available beginning March 2010 and will retail for $399.95 MRSP and will be offered in black and red. The Coolpix S9100 will be available March 2010 and will retail for $329.95 MRSP and will be offered in black, red, and silver.