New Xerox photo printing software

Designed for retailers, photo labs and commercial printers, Xerox’s FreeFlow Photo Automation Tool includes more than 50 templates for common photo specialty jobs. It readies them for printing by automatically applying color management and paper types such as pages in a photo album or a sheet of trading cards. It offers an affordable and simple workflow for print providers entering the photo market or looking to increase production capacity.

The FreeFlow Photo Automation Tool is designed to work in conjunction with Xerox partners’ photo authoring software. It takes the customer’s order, created online or at a kiosk, from the point of submission through print – by automatically creating a print-ready file tailored for the digital press and finishing available in their shop. Additionally, the tool provides a native JPEG hot folder submission process when images need to be printed quickly or when an index print is required without any other processing.

Livingston Camera, a New Jersey-based photo retailer with two stores, uses the Xerox DocuColor 242 to digitally produce greeting cards, calendars and photo books. The FreeFlow Photo Automation Tool will be available in the United States starting May 1 on the Xerox iGen3 and iGen4 Presses; other color production print systems will follow in June and July.