New SLT-A37 camera from Sony

The precision 3-cross 15-point AF system of the new A37 with tracking autofocus, keeps faces and fast-moving subjects in sharp focus.

Translucent Mirror Technology also lets the α37 grab split-second action with a burst of sharply-focused images. Tele-zoom Continuous Advance Priority AE mode magnifies the central portion of the sensor’s image, delivering a crisply-detailed burst of still images at up to seven frames per second.

Framing and focusing is a pleasure through the high-resolution Tru-Finder, which matches or exceeds the abilities of many optical viewfinders. With a high 1440k dot resolution, excellent contrast and 100% field of view, this high-performance electronic viewfinder offers the same detail and clarity as the recently-launched SLT-A57. There’s also a special mode to assist comfortable Tru-Finder operation for spectacle wearers.

Adjustments to exposure and other creative picture settings can be previewed in real time, either via the Tru-Finder or the tilt-angle 6.7 cm (2.7") Clear Photo LCD screen.

Auto Portrait Framing mode identifies the subject’s position, trimming the scene to create beautifully composed, high-resolution portraits using the compositional ‘rule of thirds’. According to Sony, By Pixel Super Resolution Technology ensures that cropped, zoomed portraits retain a full pixel count to flatter your subject. By Pixel Super Resolution Technology maintains superb image detail, tones and textures. Ideal for travel and everyday shooting, it’s a great way to boost the maximum focal length without carrying extra hardware.

The 16.1 effective megapixel Exmor APS HD CMOS sensor inside the α37 captures finely-detailed, low noise stills and Full HD video. The camera is equipped with the latest Bionz image processor that extends sensitivity to a generous ISO 100-16000 range, broadening options for atmospheric low-light shooting without flash. Shared with all α SLT cameras, SteadyShot cuts the effects of camera shake by up to 4.0 stops for clearer handheld images with any A-mount lens.

Superior Auto mode intelligently recognises a wide range of scenes and subjects, adjusting exposure and other picture settings for effortlessly accomplished results.

A versatile match for the α37, the new SAL18135 telephoto zoom offers a generous 8x (approx.) zoom range in a compact, go-anywhere lens that’s great for travel, street photography and everyday shooting. The SAM design assures smooth, rapid, whisper-quiet autofocus operation, while Direct Manual Focus allows accurate fine-tuning of focus for refined results.

The new SLT-A37 camera with Translucent Mirror Technology will be available end of May.