New CMO at Hasselblad

According to a press release, Ahlen brings with him over twenty years experience in both B2B & B2C. The former leader and Head of Advertising of the SAS global marketing team is an expert at transforming customers insights and needs into business results through outstanding marketing strategy.

Announcing the appointment, Hasselblad CEO Perry Oosting said: “I am delighted to welcome Johan to our team. He brings long experience in digital marketing, CRM, advertising, search, content, media and consumer insights, alongside sales, revenue management, contract management and product development know-how. I believe his experience will be a great asset to Hasselblad.”