New Cewe Photo Book software receives the Plus X Award

The "2010 Best Product of the Year" seal impressively substantiates the leading position that Cewe Color and the Cewe Photo Book hold on the European market. The award in the "ease of use" category also acknowledges the investments that the company made in continuously improving the Cewe Photo Book software. Thomas Grunau, Director with the Neumüller Cewe Color Foundation in charge of the Marketing Division: "Comprehensive market research efforts and intensive dialogues with retail partners and users throughout Europe provided the basis for the scope of services offered by the new version." Besides even more design options, the software is mainly attractive thanks to simplified handling, thus ensuring inspirational results. "Final consumers can design their personal Cewe Photo Book quite individually according to their own ideas. At the same time, they are supported by the new software assistant and other innovative program functions," Thomas Grunau continues In addition to new thematic design templates and the easy format-change function, it is mainly the assistant function that users find so convenient. At a user’s request, the assistant chooses photos from selected files and automatically places them, while at the same time taking account of the user’s personal taste and even independently selecting the best and most suitable photos from a selection containing too many photos. When designing the interface, the focus was also on standard, intuitive operation: tools that are needed for each design step are mainly shown in order to achieve the greatest possible clarity.

The Plus X Award, which distinguishes products in six categories, was presented for the seventh time in 2010. More than 1,000 entries were submitted from a total of 13 sectors.