Vyomesh Joshi, executive vice president of the Imaging and Printing Group at HP, and MySpace Chief Executive Officer and co-founder Chris DeWolfe announced the signing of the companies’ letter of intent to form the strategic relationship at HP’s Annual Imaging and Printing Conference.
”We’re excited to partner with HP, a leader in printing, to provide users with new tools to print their photos directly from MySpace and share their memories offline as well.” commented DeWolfe.
The first stage of the companies’ collaboration is expected to include an HP-branded print button that enables MySpace users to preview and print photos directly from their MySpace profiles. This includes photos in the blogs, comments and mail sections. In the future, the companies expect to provide the ability to create and print personalized merchandise with photos from MySpace.
According to a press release, MySpace has approximately 4 billion images currently on its platform from the more than 120 million users worldwide. MySpace traffic recently hit an all-time high with domestic unique users and engagement in August in the USA, according to comScore, seeing approximately 76 million users domestically—each averaging more than 4 hours on the site every month. comScore also reported MySpace surpassed Yahoo! to become the top publisher of online display advertising in the United States, accounting for nearly 16% of all display ads viewed in June.
The MySpace and HP product integration is anticipated to launch to the MySpace community in the United States, Australia, Western Europe and Canada in November.