“The management changes announced at Lifetouch organize the teams functionally rather than by host-focused business unit,” said Harding. “Most notably, instead of schools-focused and specialty-focused leaders, there will be a head of sales and a head of operations, serving all hosts and customers. Additionally, to ensure hosts and customers across all business units hear the same Lifetouch story, all marketing will be aligned under the head of Lifetouch enterprise marketing.”
Harding added the changes are across Lifetouch, not just the schools business. For example, David Potente, who was the head of the specialty business is now vice president, operations, for all of Lifetouch.
The move will centralize key functions, identify the best ideas and move quickly to implement them, she explained. Harding noted the reorg was made independent of the Apollo transaction, expected to close in the fourth quarter.