Users can apply a number a number of cosmetic fixes like blemish removal and teeth whitening or fix red eye or add stickers, text or drawings. They can also experiment with photo filters, such as the type made popular by Instagram and Hipstamatic, to mimic developing, shooting and printing techniques.
Once edited, the photo is saved in the consumer’s account and can be used to order any product offered by that retailer, including prints, canvases, gifts or creative projects like photo books or calendars.
“We found a great partner in Aviary,” said Lucidiom CTO Jason Pareti. “Aviary’s product offers the same features popular with our customers previously, and because it is a tighter integration into our site, customers will be able to launch, edit and save their photos with impressive speed.”
In use by more than 250 retailers in 10 countries, Photo Finale is a photo ordering Internet platform that retailers customize with their brand and services; consumers can store images and order prints, books, cards and more. The Aviary photo editing tool is available for download on www.lucidiom.com.
Want to stay in the loop? Register with our World of Photo newsletter, and receive the latest news articles regularly.
