The record numbers are due in large part to the new state-of-the-art calendar engine and photo book engine LifePics launched in 2008, as well as retailers’ ability to receive the orders from LifePics and print them quickly in-store or through a number of wholesalers.
"Going into the holiday season last month, we were concerned our sales might be down because of the slumping economy," said Doug Gentry, Executive Director at RitzPix.com. "However, our online photo sales numbers were up considerably from last year in many categories. Most business reports indicated that consumer spending was down in 2008 over 2007, yet our photo book sales were up 500 percent, and calendars were up 300 percent. We credit our increases to our new photo book and calendar engines, as well as being able to deliver these and other products in as little as one hour to our customers. Numbers like that saved the season forus."
While traditional photo products like greeting cards and prints were also up for LifePics in 2008, photo books and calendars grew by the largest margin. Photo books and calendars have become increasingly popular in the photo industry, so LifePics took action to make sure consumers could create and order those products easily through the new engines. LifePics also ensured orders could be fulfilled quickly by enabling retailers with 1-hour in-house printing options and fulfillment through multiple wholesalers.